Social Entrepreneurs Are Key to Diversifying Alberta’s Economy

What is a Social Entrepreneur?

I define a Social Entrepreneur as an entrepreneur that trades off short-term profits in exchange for long-term financial sustainability in order to create jobs for those currently excluded from the mainstream economy.

Social Entrepreneurs are often associated with a “triple-bottom line” approach that values a balance of social, economic and ecological outcomes. (people, profit and the planet)

How can Social Entrepreneurs Help to Diversify Alberta’s Economy?

Skilled-labour is a barrier to investment in Alberta.

Social Entrepreneurs can launch businesses requiring less technical skills and hire those currently excluded from the mainstream job market. Then, once stability is reached, their employees can leave the social enterprise to pursue greater challenges and more learning opportunities.

Focussing on less technically-skilled positions gives the Social Entrepreneur the flexibility to adapt to the unique needs of their employees. These needs could include (but are not limited to) court dates, addictions counselling, English classes, mental health challenges etc. There are many circumstances where their employees will have a higher level of skills than is required for the job, but they are willing to make the sacrifice because they see it as a stepping stone towards a better future.

Social Entrepreneurs in Alberta are working to build a bridge to the mainstream economy for ALL Albertans.

The success of this bridge is dependent on planning, coordination and a commitment from industry and government to hire new employees from social enterprises. Industry and government also have a responsibility to prepare their employees in entry-level positions for advancement into higher skill-level positions.

Job-training programs, resume writing, job search assistance … these can only go so far.

People who face insurmountable barriers to entering the mainstream economy need job opportunities that can pay them a Living Wage. Without a steady and stable income, stability can not be achieved. The need for this stable flow of funds is no different than our education system or our municipalities requiring it.

The innovation required for the effectiveness of the payment of a Living Wage is that it must be coupled with a structured goal setting and budget process. You will then equip people with both the job skills and financial discipline they need to succeed in the mainstream.

I know firsthand that those currently excluded from the mainstream economy get excited by opportunities to work in social enterprises. It is because the opportunity is seen as being necessary, but more importantly it’s seen as temporary. It is only one-stop on their journey towards financial security and self-sufficiency. Motivation in ALL of us increases when we can see a future beyond living paycheck to paycheck.

The effect on our economy of inspiring people with a vision for a better tomorrow is immeasurable and “priceless”.

In Alberta the time has come to transition the low-skilled businesses to Social Entrepreneurs with flexible revenue models that can accommodate workers with higher needs. A great example of this is the VRRI Bottle Depot in Calgary. They offer a fully-inclusive work environment where people with disabilities run a highly-efficient operation.

Other social enterprise opportunities that exist include recycling services to apartment buildings in Calgary or offsite-data entry services to larger organizations (outsourcing work doesn’t necessarily have to go to India to save companies money.)

Catalyst Needed for Change

Social Entrepreneurs in Alberta need a lower cost of capital. These types of businesses can operate successfully with loans, not grants. Their business plans make sure of this fact. I am currently looking to connect people with a passion for finance to launch a Patient Capital fund. (Contact me at if you are interested in connecting with us or investing.)


Increased access to skilled-labour will attract investment in Alberta.

Social Entrepreneurs connecting with other Albertan Entrepreneurs and working towards a shared vision for our province is key to diversifying our economy. Ensuring ALL Albertans can succeed in our economy is key to Alberta making the most of its amazing blessings and living up to its full potential.

My Take on Alberta’s True Advantage

If we focus on our values and strengths a sea change for Alberta is possible. In Alberta we not only value entrepreneurship, we excel in entrepreneurship. This is our Alberta advantage. We have both the freedom to create and the spirit to achieve.

To unleash an entrepreneurial ripple effect that transforms Alberta, we must strategically connect with one another and work together towards a shared vision of our future.

1 to the power of 3.7 million Albertans = 1

There’s power in ONE.

We’re ALL on the same team.

“Despite current ads and slogans, the world doesn’t change one person at a time. It changes when networks of relationships form among people who share a common cause and vision of what’s possible. ”~Margaret Wheatley, 2006

My Direct Contribution to Social Entrepreneurship in Alberta

There are legitimate reasons why certain Albertans are unable to find success in the mainstream job market. The barriers they face are real and cannot be overcome by working harder. I learned this at The Mustard Seed volunteering for 5 different programs and as a youthworker at a Boys and Girls Clubs homeless shelter for teens.

These experiences, in addition to several pilot projects I ran with youth I met at the shelter, helped me to develop a model that can help street youth enter the job market instead of the adult homeless shelter system.

150 jobs for youth = ~$20 million/year in savings for Albertans

Visit for more details on the social enterprise model I developed directly with some amazing street youth in Calgary.

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